Actions Semiconductor Co., Ltd., one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip solutions (SoC) for portable consumer electronics has announced that it will establish a joint certification laboratory with SRS Labs.
SRS, or Sound Retrieval System, is one of the most powerful and immersive sound technologies. Actions' products featured with SRS technology will enable portable multimedia devices to deliver users cinema-like experience with virtual surround sound through headphones. As a global leader in surround sound technology, SRS highly regards Actions' efforts in innovation and remarkable achievements in the PMP market. Currently, Actions and SRS cooperate closely on most of Actions' product lines. Further, the two industry leaders will jointly establish the only external SRS certification lab in the Greater China Region.
Downstream customers using Actions' chips will have convenient access to SRS WOW and WOW HD technology and they will enjoy simplified certification services. These customers can also be authorized to use the joint designation of "Actions & SRS."
"We are excited by this opportunity to expand the collaboration efforts between two industry leaders. This partnership will definitely bring the industry competitive products with advanced capabilities. We will continue to cooperate with a number of top technology partners in different fields to continue to deliver innovative, high quality products and services to the market," stated Nan Horng Yeh, CEO of Actions Semiconductor.
Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com/ .
With over 600 million products shipped worldwide, SRS Labs is a leader in audio. Incorporated in products ranging from HDTVs and mobile phones to PCs and automotive entertainment, SRS Labs audio and speech signal processing provides the best possible sound on every form factor and in every environment. SRS Labs surround sound solutions enable the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan.
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